I was browsing their store and came across the 24″ Coroplast Sign you see in the photo. My immediate reaction was WOW, that would be a great feature for a stand. I see quite a few authors showing photos of their stands at their local market or outside their home. I think it’s an awesome way to sell your books! Imagine how effective a 24″ Mom’s Choice Awards sign would be in helping to attract and convert customers. Quite effective I would imagine.
The description says, “Attract buyers using this handy, durable yet lightweight coroplast sign. This durable, lightweight sign is perfect for using in your product display or trade show exhibit. The 24″ sign is made of coroplast and easily mounts with velcro or double-sided foam tape.”
The sign only costs $25. You need to get the Mom’s Choice Award first to qualify though. It costs $500 to submit your book. I saved $200 with this promo code, “INDIECG”. I’m not sure if it still works. You can give it a go.
This is not an endorsement of Mom’s Choice Awards. Before you ask, I have no idea if it will generate new sales. I do believe the award, along with all the other book awards and marketing strategies I use, will help to get the word out on my book, and ultimately generate sales.
If you follow through on this and use it on your stand, please share a photo on social media and tag us.
I only had a few hundred followers on my @piccopuppy Instagram account a few months ago. I really wanted to reach 1000. 🥳
It has taken a lot of work, and trial and error, but I finally did it! Yay!
Most of the followers are organic—people following because they liked what they saw and wanted more.
A small percentage are giveaway followers. I didn’t do any “follow swaps” with other authors, buy followers, or advertising to gain followers. I’m certainly no expert. I’m learning every day. I’ve tried a few things. Some worked. Some didn’t.
Here are some tips that worked for me:
I post at least once a day.
I post to both Instagram and Faceook simultaneously using Facebook’s free Creator Studio web tool – business.facebook.com/creatorstudio/home – I sometimes schedule posts using that tool. This saves having to post twice or pay for a service (which I did previously).
Posts in the early evening (US time) seem to get a better response than when I post later in the night or at other times. Something to think about if you live outside of the US. This tip also applies to posts in this Facebook group.
Posts that receive the most responses (for me) are:
Happy announcements, such as winning a book award
I use relevant hashtags in each post. I always try to use the maximum 30 hashtags that Instagram allow.
I engage with followers by liking and chatting to them on their comments.
I monitor how followers respond to my posts. I try to post more of what people like, and less of what they don’t like. I delete posts that bomb. There have been a few. LOL 😄
I added a “Share any post · Tag @piccopuppy” to my profile. I also add it to some of my posts. A few posts have been reposted and/or shared in Stories. The thinking behind this is, people will repost anyway. So, why not give permission and encourage it. This way, people can repost without a guilty conscience. And, I get some traffic from the tags. A win-win all around.
I like and comment on posts that I follow, as often as I can. This helps to build the relationships I have with my followers. It “may” also help with the Instagram algorithm too, to give my posts more views (no scientific evidence-just a hunch).
I’d thought I’d share how I pack my I Wish You Happiness hardcovers for customers within Australia. If you order signed copies from this website website for shipping anywhere in the world, they too get shipped from Australia. I have shipped books from Australia to as far as the United States, Canada, UK, Europe, and Asia. I haven’t had a single report of damage…yet. 🤞 This box is going to Japan.
Please note that if you opt for the FREE US shipping option, your book is shipped by my US book distributor. They use different packaging that I have no control over.
As you can see, I wrap my books in soft tissue paper to help protect the dust jacket. I include a signed thank you letter. After I took this photo, I added more thin strips of the shredded paper to ensure the books are well protected during shipping. I tape all the edges with strong tape for maximum protection against damage.
Some may feel this is too much. I decided to do this because I remember how I felt opening the box for my first iPhone. I was pleasantly surprised just how much thought had gone into the packaging. It looked and felt really nice, especially compared to what had gone before.
So, I wanted to try to give my customers a similar experience, to build a positive, long-term relationship with my customers. I feel it is worth the effort.
The only downside is that I ordered way more boxes that I’ll likely ever need. 😄 If you’re in Australia and are looking for 30x30cm boxes, give me a shout. You can have a bunch at cost price (what I paid for them), plus shipping (no shipping, if you pick up in Killara, NSW).
In December 2019, this book was an idea in my mind. Seventeen months later, I receive a medal for it—the first for anything I have ever created or competed for. Truly insane! I must admit, it’s kinda cool. 😄
Thank you to my illustrator, Ann Baratashvili @anukkaart, and book designer, David Miles—without whom I couldn’t have done it. ❤️ I’m humbled to receive such an award.
Sarah Ferguson, Duchess of York, a member of the British royal family, former wife of Prince Andrew, kindly read my I Wish You Happiness book on her Storytime with Fergie and Friends YouTube Channel! 🥳
I was beaming from ear to ear while I was watching her read my book. 😃 This is a member of the royal family that I grew up watching on TV and seeing in the news. I lived in England for the first 30 years of my life.
If you had told me back then that one day Sarah, Duchess of York, would read my book in a video, I would have said, “You’re crazy!” It’s funny how life turns out. You just never know what the future holds. It is a surreal experience.
I am humbled that she would read my book and grateful that she supports indie authors. 🙏 She must have endless offers from all the major publishers. I think it’s wonderful that she supports the little guys and girls. ❤️
If you want Sarah to consider reading your book on her YouTube channel, contact her business development manager on Instagram @storytimewithfergieandfriends. That’s what I did. After they received my book, it was over two months before I received an email out of the blue informing me that Sarah was going to read my book the next day. Please don’t expect her to read your book. I had no idea if she would read mine. You can’t win a prize unless you buy a ticket, as they say. So, give it a go. You never know. Good luck with your submission!