I entered the Standard Goodreads Giveaway at a cost of $119.
Here’s a summary of the giveaway:
860 entries after a day and a half.
With 1 day 9 hours to go, we had 1,575 entries.
1,996 entries by the end (The giveaway is featured in friends’ news feeds when someone enters)
$0.06 per entry.
1,585 people shelved as “Want to Read” (Entrants required to add the book to their Want to Read list)
The first and last day attract by far the most number of entries.
Q: Did I notice any sales as a result?
A: Impossible to track. I didn’t see any noticeable surge in sales.
Q: Would I run another Goodreads Giveaway?
A: Probably not.
Q: Would I recommend running a Goodreads Giveaway as part of the overall marketing plan?
A: I think $119 to get 1,996 book lovers to become aware of the book is probably a worthwhile investment. That’s just $0.06 per entrant.
Q: Should I have run a Premium Giveaway which offers these additional features?
– Premium listing on the Giveaways section of Goodreads
– Personalized email sent to everyone who doesn’t win the Giveaway.
A: If it was say $299 as opposed to the $599 for the Premium Giveaway, I think I might have given it a go. $600 was just too much to risk. I’ll consider it with my next book.