About Us
How one small idea grew into something beautiful.
Why We Do What We Do
At Picco Puppy®, we believe every child deserves to feel loved, empowered, and inspired — preferably while wearing a cape made from a tea towel. That’s why our founder, Michael Wong, created a brand powered by unconditional love (and bottomless mugs of tea), one book at a time.
How It All Began
It all started when Michael looked at his newborn kids and thought, “Please let them be happy… and sleep through the night.” That wish became the book I Wish You Happiness. And now, over 100,000 children around the world are being read to, cuddled up in pyjamas, teetering on the edge of dreamland.
Our Mission: Empower Every Child
We create beautifully illustrated, feel-good picture books that help children believe in themselves, dream big, and embrace exactly who they are — even if who they are right now is covered in jam. Each book is a hug in hardcover form, filled with love, encouragement, and possibly glitter (we checked).
The Unconditional Love Series
What began with I Wish You Happiness has grown into a nine-book series, including I Will Always Be Proud of You — perfect for grandparents, parents, teachers, and anyone who has ever cried during a children’s book (no judgment). These stories have big feelings, bigger hearts, and no expiry date.
Personalized & Bilingual Editions
Want to really make a kid’s eyes light up? Add their name throughout the story like it was written just for them (because it basically was).
Also available in multiple languages, because love, kindness, and empowering pep talks sound great in Spanish, French, Italian, German, Chinese, and Japanese too.
Now Shipping Worldwide
From Sunderland to San Francisco to Sydney, we’ve got you covered. Every hardcover is printed on demand and shipped worldwide. That means no warehouses, no dusty shelves, just magical books heading straight to little hands, with the enthusiasm of a puppy chasing a ball.
Our Award-Winning Team
Each book is crafted by an award-winning team of writers, illustrators, editors, and other magical beings who believe in bedtime stories with heart. We’re basically the Avengers of picture books, minus the capes (mostly).
Real Art by Real People
Our art is made the human way: hand-drawn with love (and a stylus), not spit out by a robot trying to understand childhood.
No auto-art. Just wobbly lines, happy mistakes, and a lot of love.
Watch the timelapse to see real, imperfect, glorious, human-made art in action.
Giving Back
Thanks to our wonderful customers, we’ve donated over 200 hardcover books to children in need through amazing charities like Barnardos, the Aboriginal Literacy Foundation, Kids Need to Read, and Tree House Books. Because every child deserves a story that lifts them up, especially when gravity feels a little heavy.
Let’s Stay Connected
Sign up to our newsletter for book updates, exclusive deals, and the chance to win a free hardcover each month (Yes, free, because we’re cool like that).
Follow the adventure on Instagram @piccopuppy and Facebook at facebook.com/PiccoPuppy. Come for the book love, stay for the occasional koala gif.
Ready to share the love?
Explore our empowering, beautifully printed picture books — made to be treasured, shared, and maybe even passed down (ideally without crayon doodles).